I guess it’s safe to say that spring has finally arrived in Virginia. There’s so much of the green that’s suddenly visible and it’s as though the leaves and flowers are poking their heads out in cautious optimism.
At Darden, I’ve completed my third quarter and I’m on the home stretch now, the last quarter before I graduate. I took a one-week course at spring break – no GBE for me this year! I decided to take this course on marketing called Integrated Marketing Communications – a grueling one week later, I have credits for one entire quarter-long course in my kitty, thus allowing me to free up some time next quarter where I just have to take four courses to fulfill my credit requirements to graduate. I’m suddenly struck by how the word graduate/graduation has already appeared in this post more than once! It’s funny how quickly time flies.
My IMC course was a week well spent and helped me cement some of the things I learnt during my internship last summer. Our final deliverable for the course was an integrated marketing campaign for one of two brands: Levi’s jeans and Silk soya milk. I was wonderstruck by how creative my classmates are and the quality of work I saw in the final presentations was just phenomenal! The course itself was really comprehensive and we had some fantastic guest speakers from the ad-world; the course itself was co-taught by ex-CMOs of big name CPG firms. We did an interesting case on a vodka company and also had a vodka tasting session for that, in addition to plenty of tins of peanuts and oreos being passed around!
I am trying to pick my courses for the next quarter and like a hoarder, I want to take everything! Unfortunately, I can do no more than four. I could overload if I wanted to, but I need to up the game on recruiting because being without an offer feels like a ticking time bomb because of visa stipulations. At this time I have three courses set and locked in, and I am trying to pick between three courses for the fourth one.
We’ve seen so much sun this week (and some rain too) and much as I love it, I can’t help but think about how the end is near. The sun and the warmth remind me of the end as much as they do of the beginning: when you come to C’ville in the fall as a first year student, you see the same brilliant blue sky as you do in the summer on the day you graduate.